The entries are evaluated by a volunteer panel of 65 marketing experts from 8 countries, all of whom are professionals in private schools or businesses that focus on private school marketing. Entries are assessed on criteria such as originality, persuasiveness, copy/script/dialog, visual elements, execution, and overall appeal.
Past winners have included large boarding schools as well as little nursery schools. You never know what may win, and you can't win if you don't enter.
